“Rest Assured” Social Mental Health Initiative During COVID-19 Current Wave Achieves Broad Social Interaction

Mental Health Experts Gathered 200,000 Interactives in Live Broadcast Sessions

·         Initiative Aims to Promote Mental Health and Support Social Bonding & Family Relations

·         3 components that ensure social mental health support through live broadcast

Rest Assured Social Mental Health Initiative launched by the National Program for Happiness and Wellbeing at the Ministry of Community Development at the beginning of this year achieves broad social interaction. Through the joint efforts between the Ministry, United Arab Emirates University (UAEU) and the Emirates Happiness Research Center; the initiative aimed at promoting and spreading awareness among the members of the UAE community, dealing with COVID-19 current wave, mental health conditions and challenges, stress and tension, maintaining self while protecting family members whether children and adults, being cautious not lenient to overcome the current circumstances.

“Rest Assured” initiative completes the positive efforts and results of ‘Don’t Worry’ initiative by providing mental health support to various members of the community during the past period of the pandemic as part of emphasizing the safety of all members of society and in implementation of the UAE vision and directives of His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President, UAE Prime Minister and Ruler of Dubai, and His Highness Sheikh Mohammad Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces.

About (8) mental health speakers and experts presented several live educational sessions reaching 44,249 views; 112,766 Instagram interactions and 33,011 participation in Instagram platform too.

The campaign also achieved a wide interaction across twitter platform reaching 30,276, the number of podcast listeners reached 2,076, as well as a series of awareness publications launched by UAE University.

‘Rest Assured’ initiative aims to promote good mental health, adopt positive thinking as a core value, build wellbeing skills, promote bonding and social relations among families and society, as well as enhance the values of giving, cooperation, solidarity and community service.

The initiative contains three main components: a series of awareness publications on how to eliminate anxiety and stress through several steps that must be followed by the members of the community, social mental health services through live broadcasts with the support of mental health experts and audio live broadcast blog episodes to interact directly with the mental health experts in the session.