'Prosperity requires the liberalization of the media from restrictions, laws and practices to develop with more freedom, independence and creativity'...

We are guided by this assertion of His Highness Shaikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, as we carry our message to the rest of the world through Dubai Media Incorporated.

Our Message: Is an eloquent translation of the lifestyle of the world's most cosmopolitan city, Dubai ... the city of creative initiatives and phenomenal development.

Our Channels' Screens: Is an embodiment of our pioneering vision, reflecting Dubai’s everyday life that holds the world’s admiration.

Our Mission: To be a highly authentic communication medium with residents, and guests. Our target is to interact with the whole world and the entire community. We aim to interact with everyone and provide a unique experience of human harmony, represented by the country’s diverse fabric of cultures and communities.

Our Law: The commitment towards honorable performance, quality and transparency, diversity and objectivity and, above all, to be distinct in everything we do.

As His Highness Shaikh Mohammed Bin Rashid Al Maktoum said: 'We have to make history and approach the future with steady steps, not wait for the future to come to us.”

We will continuously strive to make Dubai Media Incorporated a medium portraying the dynamic vicissitudes of life.